The programme supports the brewer’s ambitious Sustainability Goals while helping customers save on their monthly energy bills
The programme, in partnership with Opus Energy, is currently in a pilot phase and will roll out nationwide in Spring 2020
The launch follows customer research which revealed that energy bills score high on the list of priorities for pubs and bars looking to reduce costs. As such, Budweiser Brewing Group is evolving its offering — directly addressing the needs and demands of pub and bar operators up and down the country, while helping to reduce their environmental impact.
The exclusive renewable electricity tariff is offered by Opus Energy, part of Drax Group, and is guaranteed to be cheaper than any other deal found through price comparison or third-party alternatives, with a saving of up to 30% from existing standard renewal prices from other suppliers.
Pubs and bars which take advantage of the exclusive deal will join over 355,000 business premises in the UK currently powered by renewable electricity from Opus Energy. The programme is currently in pilot phase with 100 pubs and will roll out in Spring 2020, helping more businesses to reduce their carbon emissions and contribute to tackling the climate crisis.
Paula Lindenberg, President at Budweiser Brewing Group UK&I says,
“For us, sustainability isn’t just about looking at our own operations — it’s also about looking outward and supporting our customers. We know that our customers are eager to save on energy costs, and that consumers are more environmentally conscious than ever, so this really is a sweet spot where we can make a difference.”
Marc Montgomery, Director of SME Direct, Opus Energy says,
“We’re thrilled to team up with Budweiser Brewing Group to supply renewable electricity to more pubs and bars across the UK. Enabling a zero carbon, lower cost energy future for businesses is our purpose, and this partnership will help more pubs to reduce their carbon footprint and contribute towards the UK’s net zero carbon targets.”
This deal is the latest in a series of sustainability initiatives by Budweiser Brewing Group. Last year, it signed the UK’s biggest unsubsidised solar power deal with Lightsource BP to brew Budweiser with 100% renewable electricity for its UK operations by the end of 2020.
With completion of the new UK solar farm expected by mid-2020, all UK-brewed Budweiser will begin to feature a new symbol to encourage consumers to choose a beer brewed with 100% renewable electricity. Similarly, Budweiser Brewing Group will offer window decals for pubs that sign up to the Opus Energy deal.
The investment in UK solar reinforces the brewer’s commitment to its 2025 Sustainability Goals, which includes the target of a 25% reduction to carbon emissions across its value chain against a 2017 baseline – the equivalent of taking more than 1.5 million cars off the road each year.
Drax Group is the first business in the world to announce an ambition to become carbon negative by 2030 – making a major contribution towards global efforts to tackle the climate crisis. Using bioenergy with carbon capture and storage (BECCS), Drax will remove more carbon dioxide from the atmosphere than it produces, creating a negative carbon footprint for the company.
To find out more about switching to a Budweiser Renewable Energy Tariff, contact firstname.lastname@example.org.
Photo caption: Photo by Victor Freitas
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Notes to Editors:
About Budweiser Brewing Group UK&I
Budweiser Brewing Group UK&I is the trading name of AB InBev UK Limited, a subsidiary of Anheuser-Busch InBev, a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ABI) and South Africa (JSE: ANB) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). Budweiser Brewing Group UK&I remains a proud part of AB InBev globally. In the UK, Budweiser Brewing Group employs 1,000 people in our three breweries in Magor, South Wales, Samlesbury, Lancashire and Enfield, North London and in our local headquarters in Central London.
We are committed to building great brands that stand the test of time and to brewing the best beers using the finest natural ingredients. We are proud to offer the UK’s leading premium beer and cider brands, including global brands Budweiser®, Corona® and Stella Artois®; international brands Bud Light®, Michelob Ultra®, Beck’s®, Leffe®, and Hoegaarden®; and local champions Bass® and Boddingtons®.
We are here to champion Britain’s iconic beer culture, from barley farmers to pubs and retail; we are a founding member of the Portman Group, member of the British Beer and Pub Association and supporter of the Drinkaware Trust. We are also members of the All-Party Parliamentary Group for Renewable and Sustainability Energy and the All-Party Parliamentary Corporate Responsibility Group. Our Dream is to bring people together for a better world. Learn more at www.budweiserbrewinggroup.co.uk or on Twitter through @BudBrewingUKI
For more information about Anheuser-Busch InBev, please visit www.AB InBev.com.
About Opus Energy
Opus Energy is the UK’s fifth-biggest business energy supplier, supplying electricity and gas to more than 355,000 business premises across the UK. It employs over 900 people between Northampton, Oxford and Cardiff.
Generating 100% of its electricity from renewable sources last year and purchasing power from over 2,100 renewable generators in the UK, Opus Energy is part of Drax Group and is committed to delivering a low-cost, zero-carbon energy future.
For more detailed information please visit http://www.opusenergy.com/
 BBPA, ALMR 2019