Drax Group’s Pinnacle donates $50,000 to wildfire-hit communities in British Columbia

Pinnacle, part of Drax Group, is donating C$50,000 to Canada’s Red Cross to support relief efforts for small communities hit by recent wildfires in Canada’s western-most province of British Columbia (BC).

Canadian wildfires

VANCOUVER — Pinnacle, part of Drax Group, is donating C$50,000 to Canada’s Red Cross to support relief efforts for small communities hit by recent wildfires in Canada’s western-most province of British Columbia (BC).

The funds donated will help pay for emergency shelters and lodging for evacuees, basic needs for families such as food and clothing, emotional support to help survivors with loss and hardship and helping families separated by the fires to come back together.

The Canadian Red Cross is working alongside First Nations and provincial, local and governments to support individuals, families and communities impacted by the wildfires in BC. This includes family reunification services so family and friends can ensure their loved ones are safe and well.

Andrea Johnston, Senior Vice President and Chief Financial Officer at Pinnacle, said:

“This year has been hard for many people in this region – first the Covid-19 pandemic and now this searing heat, which combined with unprecedented dry conditions has led to a number of wildfires that have devasted the lives and homes of many people in these communities.

“We believe it’s important to support the people in the areas where we operate and that’s why we’re donating C$50,000 to Canada’s Red Cross to help those in British Columbia to take the first steps towards repairing their lives.”

Pinnacle, which was acquired by British energy company Drax Group in April, is headquartered in Vancouver and has operations across BC and Alberta in Canada and Alabama in the US.

The company is committed to supporting the communities in which it operates by promoting sustainable forestry and investing in local economic development. Seven of its pellet mills are located in BC where the fires first broke out earlier this month.

The wildfires spread across BC following record-breaking temperatures close to 50 C, completely destroying the village of Lytton. Hundreds of people have lost property and land and been evacuated from their homes in surrounding communities.

Prolonged heat and dry conditions mean that much of the province is still at risk and fire crews have already been battling hundreds of wildfires.

The Government of Canada and the Government of British Columbia will each match every dollar donated to the Canadian Red Cross (CRC), which means that every $1 donated will become $3 to support those affected by the wildfires.

To donate to the Red Cross B.C. Fire Appeal:

Photo captions: There are currently more than 300 active wildfires across British Columbia. Photo Credit: Canadian Red Cross BC/Yukon Region 

Media contacts: 

Karen Brandt 

Pinnacle Communications 

E: [email protected] 

T: 250 510 0545 



Editor’s Notes 

  • Pinnacle produces sustainable compressed wood pellets at its pellet plants in Canada and the US. Pinnacle’s wood pellets are principally sourced from sawdust and other materials left over from existing sawmilling activity, which would otherwise be left to decompose or be burned. 
  • Some of the pellets are shipped to Drax Power Station in England and used to generate renewable electricity for millions of UK homes and businesses. The rest is sold to other customers around the world.
  • Pinnacle’s pellet plants also deliver economic growth and jobs in Canada.

About Drax

Drax Group’s purpose is to enable a zero carbon, lower cost energy future and in 2019 announced a world-leading ambition to be carbon negative by 2030, using Bioenergy with

Carbon Capture and Storage (BECCS) technology.

Its 3,400 employees operate across three principal areas of activity – electricity generation, electricity sales to business customers and compressed wood pellet production and supply to third parties.

Power generation:

Drax owns and operates a portfolio of renewable electricity generation assets in England and Scotland. The assets include the UK’s largest power station, based at Selby, North Yorkshire, which supplies five percent of the country’s electricity needs.

Having converted Drax Power Station to use sustainable biomass instead of coal it has become the UK’s biggest renewable power generator and the largest decarbonisation project in Europe. It is also where Drax is piloting the groundbreaking negative emissions technology BECCS within its CCUS (Carbon Capture Utilisation and Storage) Incubation Area.

Its pumped storage, hydro and energy from waste assets in Scotland include Cruachan Power Station – a flexible pumped storage facility within the hollowed-out mountain Ben Cruachan.

Pellet production and supply:
Drax owns and has interests in 17 pellet mills in the US South and Western Canada which have the capacity to manufacture 4.9 million tonnes of compressed wood pellets (biomass) a year.

The pellets are produced using materials sourced from sustainably managed working forests and are supplied to third party customers in Europe and Asia for the generation of renewable power.

Drax’s pellet mills supply around 20% of the biomass used at its own power station in North Yorkshire, England to generate flexible, renewable power for the UK’s homes and businesses.


Through its two B2B energy supply brands, Haven Power and Opus Energy, Drax supplies energy to 250,000 businesses across Britain.

For more information visit www.drax.com